Our strategic understanding of the branding business and core understanding of client needs has enabled us to craft our ‘Pugmark concepts’. Pugmarks is Tiger’s propriety concept which consists of a five step strategic planning process through which we design terrain specific branding solutions for print, television, corporate films, radio, outdoors, web, exhibitions and events. The process is the result of nearly 30 years of experience of working with clients, this process has evolved and improved over time.
InternaliseListen, research and analyze
StrategiseFormulate, translate and recommend
ConceptualiseBrainstorm, review and design
Initialisecollaborate, synergise and execute
Improvise Measure, evaluate, and improve