• home
  • |
  • showcase
    • Industrial
    • Retail
    • Agriculture
    • Hospitality
    • Education
    • Real Estate
    • PSU
    • NGOs
  • |
  • case studies
    • 5 Ka Pledge
    • Asian
    • Applewoods
    • CH Jewellers
    • Diamond Power
    • Diatron
    • Indian Oil
    • Inoxcva
    • Korn Drop
    • Mayfair Spaces
    • Mayfair Spaces
    • Mukt Jewellers
    • NISV
    • ONGC
    • ONGC Swarnotsava
    • Oxyrich
    • RMD
    • Sandesh
    • Sandesh Mobile App
    • Swarg
    • Tirumala Habitats
    • Tirupati
    • Vadfest
    • Vasu Healthcare
  • |
  • events
    • Introduction
    • CH Platinum
    • Chicago Pneumatic - Triumph
    • KEMROCK Carbon Fiber Plant
    • Manikchand Vision 2010
    • ONGC Swarnotsava (Kalol)
    • ONGC Abhyudaya
    • ONGC CMD Visit
    • Prince of Udaipur Birthday
    • RMD Birthday Celebrations
    • Vadodara Marathon, 2009- 2012
  • |
  • exhibition
    • Introduction
    • ABP Induction
    • Anupam Rasayan
    • Conmat
    • Diamond Power
    • Earth
    • Eklavya
    • FAG
    • Georgia-Pacific Kemrock
    • Golcha Associated
    • Kemrock
    • Mayfair
    • ONGC
    • Pratham
    • Rotomotive
    • Roto Solar
    • SEE
    • Shilchar
    • Sandesara Group
    • Yash Highvoltage
  • |
  • digital
    • Services
    • Case Studies
    • Portfolio
  • |
  • careers
  • |
  • enquiry
ASIAN
Brief
Asian Granito India Ltd. Is a leading name in the space décor industry with a global footprint across 37 countries. But not many knew this, even in the industry. This was about to change.

Insight
An in-depth study of the brand revealed that their path breaking ideas were not readily accepted in the industry. But in a few years they were doing everything people thought they could not and introducing many firsts in the country. Even competition now saw them as true trend setters who changed the rules of the game. This became our strategy in repositioning the brand as one that ‘challenges convention’ and emerges from an improbable position to become one of the industry leaders.

We gave the brand a complete overhaul- right from the brand identity to positioning, campaigns and all other collaterals.

Idea
Taking a cue from history, where today’s life altering innovations were once laughed at, we created a series of corporate campaigns across media that highlighted Asian’s first mover leadership. The core idea that led the campaign was – ‘Lead the change’.
approach ability team news contact