Since 1980, Vasu Healthcare had evolved in the natural healthcare & hair care sector to deliver patented prescription ayurvedic/herbal formulations and products. The company now wanted to expand its pan India presence by targeting women in the hindi speaking belt of India. The challenge was to tap into this audience segment through the digital media.
To promote the brand among the Hindi speaking belt of India, we conceptualised and designed a series of animated portal ads. This digital campaign was hosted on carefully chosen online portals of famous Hindi newspapers and magazines such as Jagran, Onlymyhealth, Yahoo! and others. The campaign, which was made more interactive with a free sample promotion, received a very good CTR response.