JSHM is a professionally managed International Hotel and Hospitality Management School in located in Baroda. JSHM always faced an issue of optimizing results within its marketing budget. We spearheaded a digital campaign to promote JSHM on over internet. This proved to be a strategically correct choice over traditional print media campaign. A pay-per-click search engine marketing campaign, executed at 1/4th of the cost of traditional media helped the client generate far greater inquiries. We are working collectively with the client to achieve its admission targets and strengthen its brand positioning.