Natraj is India's no. 1 domestic atta chakki maker. While there was a fair amount of awareness about gharelu chakki in Gujarat that was not the case in other regions of Hindi-speaking belt. In these regions, women traditionally go to local chakkis or use readymade flour. To widen our reach to these areas, we created a truly path-breaking campaign that made homemakers realize the importance of gharelu chakki for health and hygiene purpose. The campaign was rolled out on several mediums including print, radio, digital and television and elevated the brand effectively.