Natraj RO

Natraj RO and water purifier recently introduced India's first TDS-on-demand technology. We created the positioning as 'Paani ka Genie' for the RO as the product is nothing less than a magical solution that fulfils 3 important wishes 1) cleans water and 2) treats water with UV & UF and gives 3) desired level of TDS. The campaign was rolled out in print and followed up on social media.