Government & Political
The Indian Railways is undergoing a historic transformation in terms of modernization, new connections & trains and infrastructure. This was to be highlighted on a national scale through a series of ads. Working in conjunction with another leading agency of Gujarat, we at Tiger spearheaded the concept and deign execution of the Pan India Railways campaign. In all at total of 18 ads were executed by us back to back with tight deadlines but with a totally new design language for the Railway sector. This campaign not only created a fresh look for the Indian Railways, but was also appreciated at the highest level in the Government.