Government & Political
With the aim to make Gujarat an attractive destination for mining investment and exploration, the Commissioner of Geology and Mining has initiated an e-auction system that ushers in a new era of transparency and accountability. We were given the responsibility to promote this on a pan Gujarat scale. By completely rethinking communication messages and the design look for the department, we transformed the usually mundane ad format into one that was engaging, vibrant and refreshing. Through the print, digital and web media, our campaign resulted in an unprecedentedly positively response for the Mining Department.