Industrial And Corporate
For Diamond Power’s QIP campaign, the challenges were not only to highlight its product portfolio but also to establish its brand equity as a company that could deliver healthy returns to prospective investors. Our campaign of ‘transforming power, distributing growth’ struck the perfect balance and was rolled out with a multi-pronged media strategy. A series of full page corporate advertorials were released nationally along with a financial campaign whereby we got experts to speak on the financial strengths of the power T&D industry. The campaign was reinforced with TVCs on financial channels like CNBC TV and advertorials in corporate magazines.