Being the only integrated advanced composite maker in the country, Kemrock is one of the frontrunners in the industry. Though it had established itself firmly as the leader, the next objective was to cement its brand equity through a message that went beyond functionalities.
We chalked out a strategic communication plan that evolved from intensive research. Wherein, we created campaigns that showed how Kemrock was touching everyday lives in India, and as a result, playing a significant role in the country’s development. By moving away from the predictable industrial imagery, we were able to create a unique voice and personality for brand Kemrock.