Real Estate & Hospitality
Transcon is a leading realtor from Mumbai focused on developing Green Buildings. Yet, the buy in into the concept of sustainability was not so high. Their communication needed to connect in the right way. We created the strategy of turning around the core sustainability offerings by literally “Redefining Green”. A well-coordinated campaign across media opened up Tirumala Habitats as homes that would redefine the sustainability lifestyle in Mulund. As every green feature translated in to a tangible benefit Families seeking greener homes for their children, while getting the luxuries of a modern life immediately connected with the message.