Kite flying, one of the most popular festivals in Gujarat, is big business for manufacturers of kite threads. For a long time, however, the market was dominated by a handful of brands. Our client, Perfect Thread Mills, wanted to capture this market share in big way.
Through innovative marketing tactics and media usage, we have carved a niche for this brand. With brand names like ‘Agni’, ‘AK 56’ and ‘NSG’ (National Sky Guard) and brilliant media planning, PTM has surpassed industry leaders, that too within a miniscule budget. Our strong strategic planning continues to help the brand rise to greater heights.