Torrent Gas, part of the USD 3 billion Torrent Group, has made a strong foray into City Gas Distribution business via the CNG and PNG route. Entrusted with the conceptualisation of the strategy, creative and nation-wide execution of these platforms, Tiger created strong brand communication that connected with the individual user. Going beyond commodity to create a brand and we created a strong ‘value proposition’. Breaking the clutter we also created a unique campaign design & language that led to seamless convergence in visual tone and verbal language.
Our PNG campaign of “Khushiyon ki Pipeline” communicated the product advantage consistent, safe and hassle-free delivery of cooking gas via the PNG route in the communication package of “delivering happiness”. The campaign was launched across cities of Uttar Pradesh through Print & Outdoor media.